Free Digital Marketing, SEO & Analytics Programmes

In partnership with The Prince’s Trust, DfE and GLA

SEO - This is a 10 week course that is intended to accelerate learners into Content Marketing & Search Engine Optimisation - learn more here.

Digital Marketing - This is a 10 week course that gives you all the skills & experience needed to launch a career in digital - learn more here

Data Analytics - A 14 week course aimed at people who are passionate about all things data related - learn more here

Now isn’t the right time? Register your interest for our programmes later in 2024

Kickstart your Digital Marketing career

The WYK Digital Marketing Accelerator is the perfect platform to start a career in digital marketing. We have programmes running throughout the year where you will gain access to extensive training and coaching from our digital experts. By the end of the course, successful candidates will have industry recognised accreditations, actual experience working on digital campaigns and help from our team making a career plan.

Hear from recent WYK alumni

Digital Marketing Programme Facts

  • Ideal if you are interested in launching a career in digital marketing

  • Full time (9am-5pm, Mon-Fri) - programme length varies

  • Hybrid format: remote with some in-person days

  • Our eligibility criteria doesn’t include academic achievement or prior experience

  • Taught by industry practitioners

  • Designed with employers

  • Practical sessions with hands-on, industry-based tasks

  • Our alumni work at leading companies like TikTok, Google, Omnicom, Publicis and Dentsu.

Who It’s For

Our results have shown, that with the right support, motivation and commitment, a career in digital marketing is available to anyone regardless of education or background. We’re looking for ambitious young people who have a willingness to learn & commit to the opportunity we’re offering.

70% of our graduates land roles in digital marketing jobs within three months of leaving the programme.

WYK is a programme for young people, looking to obtain work in the digital marketing industry. If you’re looking to support your own digital business the the Prince’s Trust Enterprise programme might be a better fit.

What You’ll Learn

Our program has a focus on three in-demand digital areas: Paid Search, Paid Social and Programmatic. Our expert team will show you how to design, build and execute campaigns within Google Ads and Meta (Facebook/Instagram). On top of these areas, you will also gain invaluable knowledge around analytics and the wider industry, and what it takes to make it in digital.

Check out these intro videos which tell you a little bit about each of our main specialisms:

Similar online bootcamps cost in excess of £4,000. Ours is completely free.

Get Hired

We understand that employers are looking for real life experience. That’s why each of our students will be matched with a real life small business who will become your client for the duration of the course. By the end of the program you get to put your skills to use in the real world while having an actual case study to impress employers with.

We place candidates at some of the world’s leading digital marketing companies. Starting salaries from £24-27k (London)

FAQs

  • Our programmes are designed to help people get into the digital marketing industry, regardless of background or previous education.

    To be a WYKer, you’ll need an enthusiasm and curiosity for digital, as well as commitment for the duration of the programme.

    Our goal is to support you to find a digital marketing role - so if you’re looking to start or promote your own business, this won’t be the best fit.

  • We work with different funding partners, so please check eligibility for our individual programmes. For example:

    • Our ‘Get Into Digital Marketing’ programmes with The Prince’s Trust are for 18-30 year olds, and run in London, Manchester, Leeds, and Yorkshire & The Humber

    • Our programmes with the GLA are for age 19+, for those residing in the Greater London area, and have some other eligibility criteria we check before enrolment

    If you’re not sure - apply here and we’ll match you to the right programme!

  • Currently all of our programmes require full-time commitment Mon-Fri. Many of our WYKers work evenings and weekends alongside the programme. If you have other commitments Mon-Fri 10am-4pm, please flag this on your application.

  • All WYKers cover:

    • The fundamentals of digital marketing

    • Deep dive into one of our specialisms - Paid Search, Paid Social or Programmatic. If you have a preference, there’s a spot to note this on your application.

    • Running live campaigns in teams for a real client

    • Excel/spreadsheets essentials

    • Masterclasses on key industry topics

    • Employability support